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Saturday, 11 November 2017
5 ways to immediately improve your website before the holiday season
5 ways to immediately improve your website before the holiday season
As customers use the Internet to buy, companies identify both advertising channels and strategic ways to promote themselves. As a result, to ensure better leads and sales, there is a high reliance on the user experience through a company's website.
From the use of content management systems such as Wordpress or Wix, an organization can have a website in real time. It may or may not include all the necessary features, but the proposition "something is better than nothing" is a common goal especially for those with minimal capital.
Even if there were funds for a web design agency to provide a development service, the continuous understanding of the visual elements and the characteristics necessary for its market objective is crucial.
A website that includes certain functionality and / or aesthetics can have a great impact on the ability of a site to convert users. Below are 5 basic ways to improve the experience of your site to generate leads and sales at a higher rate.
1. Use the action call
The purpose of the call is to encourage buyers to act immediately. The most common applications are: light boxes, that is, pop-up windows, buttons with new information and modules. If nothing changes on your website, the change of calls to actions can only generate a continuous interest.
Lightbox / pop up: includes sales, promotions, coupons and gifts. Also, be sure to include deadlines at the beginning and / or end of sales; Having these are crucial during the holiday season.
New information with buttons: add a banner at the top of the website with a brief description of your news, which includes a button that leads to the corresponding area with all the content.
Ways: Update obsolete modules and create new ones to capture contact information. Common forms are subscriptions that create a group of subscribers to which you can send information continuously.
2. All-inclusive images are fundamental
It may sound like a cliché that your website should be aesthetically pleasing, but the most important thing is that it should be marketable. Your logo integrated with your favorite colors may be a design preference, but if you have a theme, custom graphics, cursors and videos, the customer experience has improved.
Topic: a topic is applicable to your topic. Commercial photographs, identifiable colors (female tones, earth tones, etc.) and tandem graphics allow users to visually see their purpose and / or what they are selling. Think about it, because if you do not have words, a user could connect with your purpose.
Custom graphics: infographics, tables and icons are the opportunity to better visualize the content that will normally be displayed through generic or text photos. They serve as excellent compliments and, unlike the photos, may be the exclusive property of your company.
Slider Controls: Information that moves from one slide to another in a contained area is a slider. They serve as excellent presentations on web pages and in 3 slides of text and composite photos, a user can know who you are, what you are selling and what makes it unique.
Video: a picture is worth more than 1,000 words, but a video is worth a million. Explanations, presentations and testimonies can be done through videos and give users the opportunity to learn more if necessary.
3. Mobile websites can not be ignored
It is easy to design a website that is compatible with desktop and laptop users, since most projects are created with these devices. Although, if more than half of website visitors use a mobile phone, this can be a problem if the design does not show well on smaller screens.
If you do not have a mobile website, many platforms like Wordpress have prefabricated templates and sales frameworks that have built-in "responsive" features, so that websites automatically resize according to the user's screen size.
Therefore, if you need a mobile website, sometimes it is better to hire a developer to design one or, if necessary, update your website to include the answer.
The way to get the best value from your mobile website is to conduct user surveys. It can be difficult to evaluate the mobile experience when the design details are minimized, the elements are divided and, in some cases, it is necessary ...
As customers use the Internet to buy, companies identify both advertising channels and strategic ways to promote themselves. As a result, to ensure better leads and sales, there is a high reliance on the user experience through a company's website.
From the use of content management systems such as Wordpress or Wix, an organization can have a website in real time. It may or may not include all the necessary features, but the proposition "something is better than nothing" is a common goal especially for those with minimal capital.
Even if there were funds for a web design agency to provide a development service, the continuous understanding of the visual elements and the characteristics necessary for its market objective is crucial.
A website that includes certain functionality and / or aesthetics can have a great impact on the ability of a site to convert users. Below are 5 basic ways to improve the experience of your site to generate leads and sales at a higher rate.
1. Use the action call
The purpose of the call is to encourage buyers to act immediately. The most common applications are: light boxes, that is, pop-up windows, buttons with new information and modules. If nothing changes on your website, the change of calls to actions can only generate a continuous interest.
Lightbox / pop up: includes sales, promotions, coupons and gifts. Also, be sure to include deadlines at the beginning and / or end of sales; Having these are crucial during the holiday season.
New information with buttons: add a banner at the top of the website with a brief description of your news, which includes a button that leads to the corresponding area with all the content.
Ways: Update obsolete modules and create new ones to capture contact information. Common forms are subscriptions that create a group of subscribers to which you can send information continuously.
2. All-inclusive images are fundamental
It may sound like a cliché that your website should be aesthetically pleasing, but the most important thing is that it should be marketable. Your logo integrated with your favorite colors may be a design preference, but if you have a theme, custom graphics, cursors and videos, the customer experience has improved.
Topic: a topic is applicable to your topic. Commercial photographs, identifiable colors (female tones, earth tones, etc.) and tandem graphics allow users to visually see their purpose and / or what they are selling. Think about it, because if you do not have words, a user could connect with your purpose.
Custom graphics: infographics, tables and icons are the opportunity to better visualize the content that will normally be displayed through generic or text photos. They serve as excellent compliments and, unlike the photos, may be the exclusive property of your company.
Slider Controls: Information that moves from one slide to another in a contained area is a slider. They serve as excellent presentations on web pages and in 3 slides of text and composite photos, a user can know who you are, what you are selling and what makes it unique.
Video: a picture is worth more than 1,000 words, but a video is worth a million. Explanations, presentations and testimonies can be done through videos and give users the opportunity to learn more if necessary.
3. Mobile websites can not be ignored
It is easy to design a website that is compatible with desktop and laptop users, since most projects are created with these devices. Although, if more than half of website visitors use a mobile phone, this can be a problem if the design does not show well on smaller screens.
If you do not have a mobile website, many platforms like Wordpress have prefabricated templates and sales frameworks that have built-in "responsive" features, so that websites automatically resize according to the user's screen size.
Therefore, if you need a mobile website, sometimes it is better to hire a developer to design one or, if necessary, update your website to include the answer.
The way to get the best value from your mobile website is to conduct user surveys. It can be difficult to evaluate the mobile experience when the design details are minimized, the elements are divided and, in some cases, it is necessary ...
Tuesday, 24 October 2017
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